Influencers in the Digital Age

You’ve got reach. We’ve got smell.

HAUS OF SMELL partners with content creators, scent lovers, and aesthetic disruptors who know how to stop the scroll. If your feed is bold, queer, botanical, beautifully weird—or just beautifully you—we want to hear from you.

Our all-natural aromas are made in NYC and designed to be seen, spritzed, and savored. We’re not here for perfume clichés. We’re here to scent rooftops, bedrooms, drag dressing rooms, hotel bathtubs, and studio apartments that smell more like jungle than city.

We collaborate with:

  • Lifestyle & home creators

  • Queer and LGBTQ+ tastemakers

  • Minimalists with maximal energy

  • Aromatherapy and wellness influencers

  • Artists, dancers, and makers of all kinds

Selected collaborators receive:

  • Free HAUS OF SMELL products

  • Affiliate & commission opportunities

  • Early access to launches & seasonal drops

  • Features on our social channels & website

  • Creative freedom — no stiff briefs or fake smiles

Sound like you? Slide into our inbox: contact@hausofsmell.com
or tag us @hausofsmell with your favorite scent story.

Let’s make the internet smell better.

What Are Influencers?

Influencers are individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, or relationship with their audience. They share content on social media platforms, and this allows them to build trust and credibility. As a result, they can sway opinions and trends because their followers often view them as experts. For brands, collaborating with influencers can be beneficial in reaching larger, targeted audiences.

The Impact of Influencer Marketing

Influencer marketing has grown significantly in recent years. Brands partner with influencers to promote products, which helps them reach potential customers easily. This strategy works well because influencers create genuine connections with their audiences; therefore, recommendations often feel more authentic compared to traditional advertisements. So, brands gain increased visibility and credibility, which can lead to higher sales and customer loyalty.

Challenges in Influencer Collaboration

However, working with influencers also comes with challenges. Brands must choose the right influencers who align with their values and can genuinely connect with their audience. Because not all influencers are created equal, some may have fake followers, affecting the campaign's success. Therefore, thorough research and clear communication are essential to ensure both parties benefit from the collaboration.